To Ms. Sandberg, the move to Fb, a organization led by an uncomfortable 23-12 months-aged college dropout, was not as counterintuitive as it may possibly have appeared. She was a vice president at Google, but she had strike a ceiling: There have been several vice presidents at her level, and they ended up all competing for promotions. Eric Schmidt, then the main govt, was not seeking for a No. 2. Men who weren’t doing as nicely as she was ended up getting recognized and acquiring higher titles, previous Google colleagues taken care of.
“Despite primary a even bigger, much more rewarding, speedier-developing small business than the males who were her friends, she was not offered the title president, but they were being,” recalled Kim Scott, a chief in the ad gross sales division. Ms. Sandberg was looking for one thing new. She stated yes to Fb.
Mr. Zuckerberg brought in Ms. Sandberg to deal with increasing unease about the organization in Washington. She professionalized the ragtag workplace there, which experienced been opened by a modern college graduate whose primary work was to aid lawmakers established up their Fb accounts. She represented Fb as a member of President Barack Obama’s Council on Work and Competitiveness, along with other executives and labor union leaders. Just after a person meeting of the council, she accompanied Mr. Obama on Air Pressure One particular to Facebook’s headquarters, wherever the president held a general public city hall to go over the overall economy. But shortly, there have been cracks in the facade.
In October 2010, she achieved with the F.T.C. chairman, Jonathan Leibowitz, to consider to quell a privateness investigation. In his business, a peaceful and assured Ms. Sandberg began the conference with a declare that Fb experienced given buyers more handle over their knowledge than any other internet enterprise and that the company’s major regret was not speaking obviously how its privacy coverage worked.
The F.T.C. officers immediately challenged her, in accordance to men and women who attended the assembly. Mr. Leibowitz mentioned that, on a own degree, he had watched his middle-faculty-age daughter wrestle with the privacy settings on Facebook, which experienced quickly made it less difficult for strangers to locate users like her. “I’m seeing it at household,” he stated.
“That’s so excellent,” Ms. Sandberg responded. She went on to explain the social network as “empowering” for young consumers. Mr. Leibowitz hadn’t intended it as excellent news — and emphasised to her that the F.T.C. was deeply concerned about privacy.
Ms. Lever, the Fb spokeswoman, explained the assembly as “substantive,” with a in-depth explanation of the company’s privateness insurance policies. She included that the characterization of pressure in the area “misrepresents what in fact happened.”