A former Groupe Renault govt, Franck Louis-Victor, will join Ford Motor Co. on July 1 as vice president of new companies, the Dearborn automaker announced Monday.
His part is vital to creating and employing a strategic program for the Ford+ plan to produce new price for consumers and stakeholders, the firm claimed in a information launch. He will oversee the New Corporations System Crew.
Louis-Victor, 48, will direct superior-profile initiatives including the company’s “current and rising portfolio of abilities in parts like autonomous autos and mobility companies, as properly as Ford’s incubator, Ford X,” Ford reported.
He delivers to the 118-calendar year-outdated corporation more than two decades of expertise in facts and mobility startups, connected vehicles and new solutions within each long-established companies and enterprises that he established and led, Ford explained in its release.
“Most just lately, Louis-Victor oversaw development and implementation of new organization products and earnings streams for Renault, like an augmented multimedia technique that brought jointly startups to design and style and produce new technological know-how and expert services for automobile platforms and synthetic intelligence,” Ford reported.
Ford CEO Jim Farley reported in a assertion that the company is accelerating progress of “disruptive technologies and focusing on staying a chief in spots that improve normally-on interactions with prospects and give them escalating freedom of movement.”
He praised the new hire as a man who delivers “terrific working experience” that will aid his new workforce and Ford general “nurture new strategies by the start-up period, with the very best opportunities launched on their very own or built-in into our enterprise units.”
Scott Griffith, CEO of Ford Autonomous Automobiles and Mobility Organizations, will report to Louis-Victor. Griffith experienced been serving as the interim direct of new business enterprise.
Louis-Victor and his crew “will pinpoint spots exactly where Ford can get and stay forward of rivals in generating additional satisfying consumer activities, with significant-price moves in the automotive and mobility sectors,” Ford claimed in its information launch. “That will contain strategically disrupting how the firm thinks and acts on behalf of those clients.”
In addition to his role at Renault, Louis-Victor was alliance global director, Connected Motor vehicles Cloud and Expert services for the Renault-Nissan-Mitsubishi Alliance for virtually a few a long time from 2016, Ford famous in its announcement. He used several decades in mobility and automotive startups after starting his job in details technological innovation in France in 1998.
Louis-Victor has a master’s degree in physics from the University of Bordeaux in France and a bachelor’s diploma in automotive style from the Franco Sbarro Faculty of Automotive Structure in Switzerland.
Just over a 12 months ago, Louis-Victor posted a series of an content on car sector transformation on LinkedIn. The initial, dated March 9, said in part:
“The societal contribution of cars and trucks has absent from a vector of liberty and enjoyment to a cumbersome and polluting object. In addition, the manner of access to a new car or truck (promoting procedure by dealerships, finances, servicing, complexity, brief depreciation, taxes) no longer corresponds to the way individuals consume: 24/7 obtain by means of on the net marketplace, instantaneousness, flexibility, residence supply, reduced determination. Buying, possessing and driving a auto became a pain, inside of and about large cities. But it stays a required companion that provides accessibility to work, food stuff, providers, good friends and spouse and children, everywhere else. And whatever dogmatic haters may say, cars are nevertheless a piece of art, refined and emotional objects that outcome from the superb position and the boiling brains of thousands and thousands of personnel in the entire world.
In the similar time, our business is struggling with substantial complex issues that will impression its industrial efficiency: slide of diesel, uncertainty about electricity, autonomous driving. … What long run and what axes of transformation can we visualize? Ought to we rework components of our small business or fully reinvent the business? New comers these kinds of as Tesla are taking pleasure in area of interest achievement, but are these new techniques scalable? Is the Significant-collection Product 3 relevant to worldwide market place volumes of virtually hundred million of cars, that only huge OEMs (automakers) can deal with today?
“This is a solid and processed sector, that has confronted many stakes, up and down phases, and has learned to go with technological, regulatory and social developments.
“But one thing has by no means changed in its perception, developed on foundations of Fordism: salvation for OEM is in mass output and sales of new cars and trucks, industrial repetitive procedures to safe margins, decreased expenditures and economical price ranges, standardized channels. Volume is one of the main (essential functionality indictors). KPIs …
“It appears to be like our industry ought to have a appear to its international organization design canvas to restart a new cycle. Switching to electrical energy, with repercussions that are even now unsure, and looking down on Tony Stark’s Tesla may possibly not be ample.
“The challenge is remarkable and strategic for the survival of an important section of the world financial state. It delivers terrific alternatives which are entitled to to be seized by the gamers who are completely ready to improve their wings. Put your seat backs in the upright situation, fasten your seat belts, get prepared for just take off.”